By Iván Castaño, Executive Director of Ruta N (@ivancastanop)
We are part of an ecosystem that demands we stand out. Startups and businesses compete daily to attract not only customers but also investors seeking the perfect mix of impact and profitability.
According to iNNpulsa, Colombian startups have received approximately $5.045 billion in venture capital funding over the past five years, placing Colombia fifth in Latin America behind Brazil, Mexico, Argentina, and Chile.
Key to Securing Capital
To access this capital, startups must recognize that their business strength determines whether they can capture the resources needed to scale and grow their products or services.
Platforms like Kiwitech serve as showcases for more mature startups to gain visibility. This is why, last week, Ruta N hosted the Latam Venture Fair, which connected major regional investors with Medellín-based startups leading the way in innovation.
This event marked the start of a journey for several tech-based startups to secure the coveted capital to boost their businesses. It also offered insights into what investors are looking for. One standout discussion topic was the three critical factors investors prioritize:
- Market Expansion
- Competitive Advantages
- Qualified Teams
Startups aiming to attract investment should focus on ensuring this "perfect triad" is in place before seeking funding.
Originally published in the September 12 edition of ADN.
