Participants will receive virtual workshops, one-on-one sessions, and mentorship from experts in digital marketing and e-commerce.Ruta N has partnered with Emprende en TikTok, an initiative led by the global platform, to provide free virtual training for entrepreneurs and business creators in Medellín through workshops and personalized sessions. The program is designed to strengthen participants' skills in content creation, digital marketing, and e-commerce. In addition, top-performing participants will have the opportunity to receive mentorship and compete for seed funding of up to US$15,000 to support the growth of their businesses.
"Entrepreneurial talent needs the right tools, knowledge, and connections to transform ideas into high-potential businesses. That is why we are committed to ensuring that more people building companies in Medellín have access to meaningful opportunities. At Ruta N, we continue connecting talent, knowledge, and capabilities to strengthen innovative businesses and drive the city's economic development," said Carolina Londoño, Executive Director of Ruta N.
Ruta N will leverage its network of startups, entrepreneurs, and strategic partners to expand the reach of the initiative. Applications will remain open until August 9 through rutanmedellin.org. Mentorship sessions and the selection of finalist ventures will take place in September, while the winners of the seed funding competition will be announced in October.
"We invite Medellín's entire entrepreneurial community to join the Emprende en TikTok program, which we are promoting in collaboration with Ruta N. This is a completely free acceleration and training program for small and medium-sized businesses, where participants will gain access to courses on how to use the platform effectively to grow their businesses. They will also have the opportunity to apply for an acceleration program, where selected winners will receive seed funding," said Gabriel Parra, TikTok's Public Policy Manager for the Andean Region.
Through digital economy and e-commerce tools, the program will help entrepreneurs and small and medium-sized enterprises (SMEs) adopt new strategies to expand their markets, increase their visibility, and leverage digital platforms to strengthen their businesses. By combining practical training with expert guidance, the initiative will also accelerate the digital transformation of Medellín's business ecosystem while building capabilities that contribute to a more competitive and innovation-driven economy.
Through this partnership, Ruta N strengthens Medellín's entrepreneurial ecosystem by connecting the city's business talent with an international initiative led by TikTok. In doing so, the organization advances the District's economic and social development through science, technology, and innovation, creating more opportunities for its people.
Download the press kit here
%2011.37.15%20a.%20m..png?width=374&height=210&name=Captura%20de%20Pantalla%202026-04-17%20a%20la(s)%2011.37.15%20a.%20m..png)
