In an increasingly connected world, international trade has become a crucial opportunity for Colombian companies seeking to expand beyond national borders. One such company is Simetría y Espacio, an architecture firm that has found an effective way to reach new markets, particularly in the United States and Puerto Rico, through Ruta N’s Internationalization program.
We spoke with Stefanny Isaza, CEO and founder of Simetría y Espacio, who shared how globalization and cultural differentiation have helped the company thrive in international markets.
Simetría y Espacio began by offering design and planning services in Colombia, specializing in helping clients achieve their architectural dreams with technical and professional guidance in an often highly specialized field.
In the Colombian market, however, the value of this personalized service is sometimes underestimated, with clients unwilling to pay for what it’s truly worth. This led Simetría y Espacio to seek opportunities abroad, where the perception of professional work is different.
The company’s strategy focused on exporting its architectural designs to countries like the U.S. and Puerto Rico, where clients valued its expertise and were willing to pay for high-quality services. Now, the company serves contractors, architects, and professionals working abroad, primarily Latinos.
The Role of Ruta N
Ruta N’s Internationalization program was essential to Simetría y Espacio’s success in expanding internationally. Through conferences on important topics and access to resources, the company gained knowledge and connections, allowing it to successfully adapt its brand communication strategies for foreign markets.
Today, Simetría y Espacio completes four to five projects monthly during high season, showcasing the potential of Colombian businesses to compete and succeed globally with the right support.
