Whether you’ve never attended an investment event and want to prepare for your first one, or you’re experienced but looking for tips to secure your next investment round, we’ve got something to help: a list of straightforward yet powerful advice to make your participation in the next investment and networking event truly worthwhile.
1. Master the Art of the Pitch
You likely know every detail of your business inside and out, but do you know how to share it effectively with others? Create a compelling narrative that highlights the problem your startup solves and why it’s the best at doing so. Once you’ve nailed down your story, focus on having meaningful conversations rather than sticking to a rigid script. For an extra edge, prepare multiple pitches tailored to different audiences, addressing a broad range of interests and questions.
2. Take the Initiative
Research the event beforehand to identify key participants, investors, and corporates you want to connect with. Set clear goals, and once at the event, seek out those potential partners to discuss alliances and business opportunities.
3. Network with Other Entrepreneurs
Investment events are about more than just securing funding. Use the opportunity to meet other startups and explore partnerships that can help grow your business in other ways. Treat the event as a prime networking stage.
4. Learn from Everyone
Take time to observe how others are pitching, what they emphasize, and how they present their business models. This can serve as a trend study for your industry. Don’t forget to take notes during academic sessions and panel discussions.
5. Apply What You’ve Learned
After the event, regroup with your team to discuss insights, evaluate the experience, and, if necessary, create an action plan based on what you learned.
💡 The team at Koet, for example, is exploring new business models like vehicle leasing after learning how other startups focus on services rather than products. “We’re reorganizing the company to implement the changes we saw at the event,” shares Daniel Vélez, CEO.
Bonus Tip: Manage Your Energy and Optimize Time
For large fairs, bring several team members and divide responsibilities such as attending sessions, meeting potential investors, networking with other entrepreneurs, and staffing the booth (if applicable). For those at the booth, prioritize genuine leads but aim to interact with everyone who approaches. As Óscar Pedroza, CEO of Wakypet, says, “You never know where a great connection might come from!”
